In the early 1900s people began calling their bags "handbags". This term referred to luggage that men carried. They then inspired women, who began carrying bags with complicated fasteners, internal compartments, and locks. In the 1920s, it became popular that bags no longer had to match your outfit. In the 1940s, with WWII, women's purses were made out of wood or plastic since metal was being saved for supplies. In the 1950s, popular handbag designers included Chanel, Louis Vuitton, and Hermes. Today these three brands are still popular, along with Gucci, Christian Dior, Fendi, Prada, Kate Spade, and Lockheart among many others